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January 8, 2026 · 1 min read

Building your online presence

Why credibility signals online now directly impact job volume and pricing power.

Your online presence is your first sales call. Homeowners compare reviews, photos, and responsiveness before they ever speak with you.

Focus on proof: recent project photos, specific testimonials, and clear service pages for each trade you offer. Generic profiles underperform.

Reputation management is a weekly habit. Ask for reviews at project milestones, respond quickly, and keep your profiles active with fresh content.